Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid.

If you're wondering about the steep price, Diesel says that the slim and straight cut denim for men is designed with top notch artisanal craftsmanship and is handmade in Italy.

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- Diesel is recognized for its attention to detail and craftsmanship. Authentic Diesel jeans feature precise stitching, well-finished seams, and careful construction. The overall construction should be of a high standard, contributing to the longevity of the product.