The company is known for its surreal advertising campaigns. Diesel USA filed for Chapter 11 bankruptcy protection in March 2019. Its parent company, Diesel SpA, was not part of the bankruptcy filing. Belgian designer Glenn Martens was appointed artistic director of Diesel in October 2020.

Look closely at the counterfeit watch and you will see that the small white screw heads are painted on the dial. The date window and number is also painted in the dial. Both features are common with counterfeit watches.

If you're wondering about the steep price, Diesel says that the slim and straight cut denim for men is designed with top notch artisanal craftsmanship and is handmade in Italy.

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